Professional-grade optics designed for the British outdoors.
10-Year Warranty. Nitrogen-purged. Waterproof & Fog proof.
Our Brand: Pursual (Pur-su-al). It means the act of following or seeking. For us, that means chasing the sight of a rare bird, a majestic animal, or a sunset that takes your breath away. Whatever sparks your wonder, we help you follow it.
Born during the 2020 lockdown, Pursual started from a place of frustration. We found the world of optics unnecessarily complicated and gatekept by high prices. We knew there was a better way to bring the world into focus.
We’re here to demystify the jargon and remove the barrier of high costs. We believe seeing the world in detail shouldn't be a luxury.
Our Mission: To get you closer to nature...without costing the earth.
Best sellers
The "No-Jargon" Guide to Optics
At Pursual, we think choosing binoculars should be easy. You shouldn't need to be an expert to get the right optics. We've listed and broken down the main specifications and what those numbers mean for your next adventure!
Read our detailed guide8x or 10x - How much closer you are. At 8x, a bird 80 metres away looks like it’s only 10 metres in front of you.
8x42 or 10x25 - The "Light Gatherer." The bigger the second number, the more light gets in. Big lenses (42) are great for dawn/dusk; small lenses (25) are great for pocket-sized hiking.
279ft @ 1000yds - The "Wideness." A wider field of view makes it much easier to "find" a moving bird in the trees without hunting around.
15mm - Comfort for Glasses. If you wear glasses, you want this to be higher (15mm+) so you can see the whole picture without taking your glasses off.
5.25mm - Brightness. This is the little circle of light you see in the eyepiece. The larger it is, the brighter the image will feel in low light.
Glass Type - Crystal Clarity. This is the "gold standard" glass that ensures your image is a perfect circle and sharp from edge to edge.
Extra-low Dispersion - True Colors. It stops that weird "rainbow glowing" (fringing) you see around dark objects against a bright sky.
Find Your Focus
From garden visitors to rare expeditions, choose the Pursual optics built for your journey.
Forefront: The Beginner
The Vibe: Spontaneous discovery.
The Pursuit: Perfect for those who have just discovered the joy of birding or want a reliable pair of binoculars for the car, the garden, or the hiking trail.
Simple. Rugged. Ready.
The Forefront is designed for the "just in case" moments. We’ve stripped away the complexity to give you a lightweight, intuitive entry into the world of optics. It’s for the casual explorer who wants to see the world a little clearer without overthinking the tech. High-quality glass, easy focus, and a price that welcomes everyone to the hobby.
- Best for: Garden birding, day hikes, and first-time buyers.
Protobird: The Intermediate
The Vibe: The enthusiast's choice.
The Pursuit: For the birder who now knows their Warblers from their Chiffchaffs and needs gear that can keep up with their growing passion.
Performance Meets Passion.
You’ve moved past "just looking" and started truly observing. The Protobird is our mid-range powerhouse, offering a significant jump in light transmission and field-of-view. Designed for those who spend their Saturday mornings in a bird hide or out in the field, it provides the edge-to-edge sharpness needed to spot those subtle markings that make the ID.
- Best for: Dedicated birdwatchers, wildlife spotting, and low-light dawn/dusk viewing.
Echobird: The Advanced
The Vibe: Total immersion.
The Pursuit: For the seasoned observer where every millimeter of clarity matters. The Echobird is about the "echo" of nature—seeing the detail so clearly it stays with you.
The Professional’s Perspective.
When your pursuit takes you to the furthest horizons, the Echobird brings them to you. This is our flagship model, featuring our highest-grade ED glass to virtually eliminate color fringing and distortion. It’s built for the "lifer" sightings—where you need to see the glint in a hawk's eye from a mile away. Professional optics, demystified and delivered without the premium markup.
- Best for: Rare species tracking, coastal scanning, and the "no-compromise" enthusiast.
We purchased a range of the top selling binoculars from cheap to expensive and from branded to unknown, we then used and compared them extensively to work out what we liked and didn't like and what we thought was important in providing value for money.
This was the hardest part of the development stage. We experimented with many options such as prism quality, waterproof level, magnification vs lens size and many more attributes.
In doing this, we believe we are able to deliver a package that comes at a great price vs performance, that is accessible to most customers with no gimmicky attachments, no unnecessary components, just solid decent optics that will do exactly what you need them too without fail.
We purchased a range of the top selling binoculars from cheap to expensive and from branded to unknown, we then used and compared them extensively to work out what we liked and didn't like and what we thought was important in providing value for money.
This was the hardest part of the development stage. We experimented with many options such as prism quality, waterproof level, magnification vs lens size and many more attributes.
In doing this, we believe we are able to deliver a package that comes at a great price vs performance, that is accessible to most customers with no gimmicky attachments, no unnecessary components, just solid decent optics that will do exactly what you need them too without fail.
Trust
Clarity You Can Trust
We promised professional-grade optics without the "gatekeeper" prices. Don’t just take our word for it—read the experiences of fellow nature lovers who have found their focus with Pursual.
Blog posts
Understanding Binocular Numbers: A Complete Guide
A comprehensive guide explaining what the numbers on binoculars mean, including magnification, objective lens diameter, exit pupil, and how to choose the right binoculars for your needs.
How to choose your first binoculars
Stop Looking. Start Seeing: A Beginner’s Guide to Choosing Your First Pair So, you’ve decided to get closer to nature. Whether it’s a rare bird in your garden, a deer at the edge of the woods, or a...
Spotting the Stars of Your Garden: A Guide to the UK's Most Common Birds
There’s a small, magical world just outside your window! Whether you live in a bustling city or a quiet village, the UK is home to an incredible cast of avian characters. For anyone looking to put ...
Have a question ? We are here to help.
Check out the most common questions our customers have asked. Still have questions ? Email us: www.pursual.co.uk or message from our store.
I’m new to birdwatching. Which model should I start with?
For most beginners, we recommend the Forefront 10x42. It offers the perfect balance of magnification and light gathering without being overly technical. If you’re looking for something more compact for hiking, the 8x32 models are lightweight and easy to carry all day. Check out our [Beginner’s Guide] for a deeper dive.
What does your 10-Year Warranty actually cover?
Our warranty covers all manufacturing defects and mechanical failures. We build our optics to survive the British weather, so if your binoculars fail due to a defect in materials or workmanship, we’ll repair or replace them. We want your "pursual" of nature to be a long-term journey, not a short-term purchase.
Can I use Pursual binoculars while wearing glasses?
Absolutely. All our models feature "Twist-up" eyecups and generous Eye Relief (the distance between your eye and the lens). This means you can keep your glasses on and still see the full, clear image without any dark rings around the edges.
Are these binoculars truly waterproof and fog-proof?
Yes. Our optics are Nitrogen-purged and O-ring sealed. This prevents internal fogging when you move from a warm car to a cold bird hide and ensures that a sudden British downpour won't ruin your optics.
Why don't you list dozens of technical lens coatings like other brands?
Because we believe you should focus on the bird, not the brochure. We use premium glass (like BaK-4 prisms and ED glass) that rivals top-tier brands, but we prefer to describe the result: a brighter, sharper, and more colorful view. We handle the physics so you can enjoy the nature.
Any question?
You can contact us through our contact page! We will be happy to assist you.